Since JCP has been a focal point for marketing strategies during the last year or two, I had to add this article. It looks like more are jumping ship from the department store. I recently saw a commercial advertising the JCP Home store. Not sure how that strategy fits into the recent changes, but interesting enough.
http://www.buzzfeed.com/sapna/exclusive-jc-penney-marketing-department-hit-by-two-more-dep
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