WSJ Article

I saw this article flipping through WSJ online and it made me think of this class.  I'm not sure if you need to be a subscriber to see the article, but the link is below.

http://online.wsj.com/article/SB10001424127887324345804578423081955213990.html?mod=wsj_cfohome_midLatest

All in all it explains what a rough situation JC Penney is in.  They had tried that new campaign over the last year or so where they were just going to offer their lowest prices and not send out coupons or have big sales.  It may have sounded like a good idea, but now it sounds like they are reverting back to their original plan.  It seems like they didn't consider that many times the consumers want to feel like they are getting a bargain somehow.  If it's the same price all the time there is no incentive to act immediately to get that extra special deal or sale price.  I love when I open the secret Kohls coupon and get the 30% off one - the coupon makes me consider what I may need to buy or could by at Kohls.  It keeps that reminder in the back of the consumer mind.  Interesting to see that JC Penneys may be reverting back to this method after making such a big marketing campaign about how they are not going to do this and offer low prices everyday...